Article research

We looked at an article called 'How video didn't kill the radio star' by Stephen Hill. This article was released in a media magazine during February 2009.
A quote from the article is

• "Queen's 'Bohemian Rhapsody' (1975) is regularly cited as definitive of some new era in popular music video is that it exemplifies the grammar of a music video." - This quote is referring to the fact that Bohemian Rhapsody includes many conventions of a music video.

• Also looking at this article we found out that the key features of the popular queen music video 'Bohemian Rhapsody' were that the moving images were synced in time with the music. Also there are features of Sergei Eistein included in this music video such as montage cinema.

• "The reason that 'Bohemian Rhapsody' is so revered is that the visuals are structured so exactly arounf the arrangement of the song." - The structure and arrangement matches the song.

• Also the article included onformattion on youth and how conventions have changed in music videos through things such as fashion. It also mentioned how todays society allows us to be aware of music videos through the use of internet. Some artists are discovered from you tube itself! and with the accsess of you tube we are able to cone accross them and if we like them we have a choice of sending a link to people online and then it continues to get passed on. As an auidence we are allowed to have more involvement in the songs we like for example on you tube there are karaoke versions of music which is an advantage for the artist as the auidence are learning their songs and also it is fun for us as an audience.

Looking at Brandon Dikerson......

"Brandon Dickerson is an award-winning American music video, documentary film, and television commercial director who has also moved into directing theatrical films. He is currently signed with kaboom productions for commercials and boom music videos for music videos1".

(http://en.wikipedia.org/wiki/Brandon_Dickerson)


Brandon Dikerson has worked with many American artists such as Demi Lovato and Selena Gomez who people may recognise as actresses from the Disney channel.
He isn't a well known director however his music vedios such as the Switchfoot video for awakening i posted on my blog are really creative and effective.

Random post

The reason i have posted this music video is because i like the creativity and the idea of having McFly singing as these plastic toys and moving drawing instrucions. I like the use of Toms legs at one point trying move his feet as it matches the lyrics "I've got to keep my feet on the ground". This video is different from the others i have posted but involves more annimation. The shot at the begining of the video is almost like a point of view shot. I am not sure but I think the directors idea of having the band as plastic toys is suggesting that as fans we expect artists to be plastic and all the same and just as something to entertain us . We dont always see that they are normal people.

This video has used editing very well. There are sentences shown on screen which are peoples thoughts. The idea is that we don't always say what we think or that we don't really know what people actually think about us. Mise en scene is used really well in this music video as it includes a bunch of pretty girls in the bands merchandise t-shirts which is maybe saying that they are really obsessed with All Time Low. Also there is a boy who is in a Fall Out Boy t-shirt which is relating to the fact people constantly compare you to other bands that are well known. A little bit of slow motion is used in this music video to make the playing of instruments look really cool. Humor is used a lot in this music video through the thoughts running through peoples minds. The shots included in this music video are shots such as point of view, long shots and close ups and panning.

What viewers want/ like

Viewers of music videos play a big part in how widely a music video, album or single itself is released. Now days because of artists like Laddy GaGa music videos are becoming popular for the obserdity that is included. Whenever Lady GaGa makes a new music video people all want to see what she is wearing and doing. All her videos are different to one and other and always have different outrageous costumes. Also the main conventions of music videos these days are attractive men/women. In most videos there is an attractive person that is very appealing to the viewers and so people tend to spread the name of the video or artist around. Certain dance routines also help music videos as it is a main hook for the viewers for example Thriller , Single ladies and cha cha side,all in which have a dance routine that people may know off by heart

This music video is one of my favourites and was directed by Brandon Dikinson the video was funded out of the bands OWN budget!. The video has different elements to it for example the video is in style of a documentry of peoples lives yet it also includes live action from Switchfoot. Stright cuts are used throughout as well as the obvious close ups. The lighting when the band are seen playing enhances what is going on. also there is some annimation style added into it, I think this music video has been really well editied to make it look cool and eye catching, The idea of how people want to live their lives to how they are living is easy to relate to and this idea has fitted in well with the video.It is a fun video and not so serious which is a good convention of a well liked pop video.

This song is the soundtrack to the new version of the film Alice in wonderland. I like this video as they show parts of the actual film itself and have edited it to make it look like Avril herself is in the film. The ideas are really creative too.Slow motion, black outs and dissolves are used in this music video and also a few little jump cuts at the end. What makes this music video successful are the same features as any other soundtrack for films. The artist is well known and her fans will hear the track and then spread it around. Also the music video promotes both Avril Lavigne's new album and the film Alice in Wonderland. People who see this music video will then want to go and see the film.

This music video also has alot of creative ideas. There are a number of different shots included and the camera seems hand held at one point. Also there is alot of editing for example when Ashlee Simpson is sitting on a rubix cube and when the statue of the head is singing. The conventions are appealing to young teenagers who feel like they have had enough and so the ideas of the crazyness symbolises how she her self feels and this is shown through mise en scene ( the straight jacket) and her body language and also the editing.