This song is the soundtrack to the new version of the film Alice in wonderland. I like this video as they show parts of the actual film itself and have edited it to make it look like Avril herself is in the film. The ideas are really creative too.Slow motion, black outs and dissolves are used in this music video and also a few little jump cuts at the end. What makes this music video successful are the same features as any other soundtrack for films. The artist is well known and her fans will hear the track and then spread it around. Also the music video promotes both Avril Lavigne's new album and the film Alice in Wonderland. People who see this music video will then want to go and see the film.