This music video is one of my favourites and was directed by Brandon Dikinson the video was funded out of the bands OWN budget!. The video has different elements to it for example the video is in style of a documentry of peoples lives yet it also includes live action from Switchfoot. Stright cuts are used throughout as well as the obvious close ups. The lighting when the band are seen playing enhances what is going on. also there is some annimation style added into it, I think this music video has been really well editied to make it look cool and eye catching, The idea of how people want to live their lives to how they are living is easy to relate to and this idea has fitted in well with the video.It is a fun video and not so serious which is a good convention of a well liked pop video.
Monday, 5 July 2010
Posted by Kimberley at 10:22
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