During a session we looked at the famous music video 'Once in a lifetime' by the talking heads. we then took notes and this is what I learnt.
What is the purpose of this music video?
- To promote the song- in their music video they purposley had the singer dance crazy because when you think of the song you think of the lead singers crazy dancing.
- The video is sopssed to be confusing to keep the audience intrested.
Why is it a successful music video?
- Word of mouth
- Creativity
- Meladramatic lypsyncing
- Editing is random and matches the weirdness of the music video
- Image
Purpose & success criteria
What is the purpose of a music promotion video?
Advertisment-sells-raises profile
Draws attention to music/song
Illustrates the song- paints a picture to a visual audience and tells us a story
Expersses an individuals emotions
Markets an image- people become intrested in the image for both negative and positive reasons (" bad press is good press") this means people will still pay attertion to the artist/song so it is still getting publicity.
Promotes artist/singer/album
Some make an artistic statement just like 'once in a lifetime' but Talking heads.
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